BRIEF
Archery is known to be fading in the United Kingdom due to its lack of recognition.
Create a modern branded educational platform club to engage and educate modern youths on the history of archery and its benefits. Many young youths do not have the opportunity to "practice" archery due to the fact it's fading in our modern society because it is titled as " a sport that belongs to the rich and royals".The execution must provide them with accessible resources and information. Speaking to them where they are situated, at their level of understanding, and in a natural approachable tone.
SOLUTION
Direct. A published magazine will be provided in schools, that will allow the students to learn about Archery's history and its benefits.
A 6-page magazine for young youths explaining Archery.
A 6-page magazine for the parents explaining its Benefits.
A membership card which will allow them to use for public transportation.
