BRIEF

Competition brief set by BrandOpus. Design a functional drinks brand that’s centered around emotional well-being. Create a liquid drinks brand, ideally in a can format, for adult consumption that centers around people’s desire for proactive transformation, without compromise. It’s a chance for consumers to push their boundaries, and for a brand to be an enabler of that.

SOLUTION

Zesty. A one-can approach that has the word "HELLO" allows multiple consumers to read and open up a conversation.

MINERALS

Cinnamon, Carrots, Calcium, Vitamin K, Ginger, Antioxidants, Purple corn, Coconut, and Tamarind.