BRIEF

The backstory Chivas have been producing blended Scotch Whiskies since 1909. It is a brand that has a strong legacy and heritage built on core values of success and generosity. But now they want to establish themselves as an aspirational status brand for a new generation of luxury consumers. They want to bring new generations to their whisky fold, with a prime focus on Chivas being the hustle generation.

SOLUTION

Create the luxury scotch packaging and concept of the future for the next generation of hustlers. Your new identity and how you decided on your new product. Packaging for your product (this could be a traditional box and bottle, but it is up to you what form it takes!) An example of how you would promote and launch your new Chivas product*.